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About WOB Bar & Kitchen

Building franchise opportunities in craft beer nationwide.

The Brand Story

Local flavor. Globally inspired brand.

A Well-Established Industry

The craft beer industry continues to expand as customers seek more flavor, authenticity, and variety when they go out. WOB Bar & Kitchen designed our concept to meet this growing demand head-on and offers an experience that matches the curiosity and sophistication of today’s beer enthusiast. Our brand was built to serve excellent beer while celebrating the culture, craft, and community behind it, and it’s helped make us a franchise to watch.

Variety Is King

No two WOB Bar & Kitchen locations are exactly alike. Our rotating taps and curated beer flights are constantly refreshed to keep customers exploring, with over 250 beers from more than 40 countries for them to discover. And every location is managed by local beer experts who collaborate with breweries and distributors to bring rare finds, local favorites, and global standouts to the table and establish a unique regional flavor.

A World of Beer, Spirits & Food

While beer is at the core of what we do, it’s just the beginning. We approach our food and spirits with the same creativity and attention to detail. From craft-inspired dishes that enhance every pour to cocktails made with fresh ingredients and curated spirits, our offerings reflect a deep commitment to quality across the board and are crafted to bring out the best in flavor and experience.

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Scalable Franchise Model

We built our franchise model to be flexible, scalable, and rooted in the communities we serve. Our concept adapts to fit the market and can place your location in a bustling city center, a college town, or a suburban neighborhood with equal ease. It’s an adaptable and customizable approach that helps create real potential for those seeking growth-oriented restaurant franchise opportunities.

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Robust Team Support

WOB Bar & Kitchen franchise owners are supported every step of their journey with in-depth training, real estate and design guidance, local and national marketing resources, and hands-on operational coaching. We help you navigate everything from beer education and menu innovation to loyalty programs and technology systems so you can focus on providing an unforgettable customer experience.

The Next Great Beer Journey

As we expand across the country, we remain grounded in our founding vision to be the ultimate destination for beer discovery and community connection. WOB Bar & Kitchen is building a movement within the craft culture that continues to grow, and we’re excited for the future.

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Meet Our Team

The WOB Bar & Kitchen leadership team.

Paul Avery

WOB Bar & Kitchen CEO & President

Paul Avery brings a deep history in the restaurant industry and has guided major brands through growth and evolution while prioritizing operational excellence. At WOB Bar & Kitchen, he channels that experience into creating a vibrant, discovery-driven atmosphere for customers and franchise partners alike.

Marc Sawyer

WOB Bar & Kitchen Senior VP Brand, Innovation, & Procurement

Marc Sawyer began his journey with WOB Bar & Kitchen on the ground floor and has since become a driving force behind its beverage and brand innovation. His passion for craft culture and deep industry insight shape the customer experience from tap to table.

Ryan Macina

WOB Bar & Kitchen VP Operations

Ryan Macina has been part of WOB Bar & Kitchen since its earliest days and has grown alongside the brand while helping to define its culture. His hands-on leadership and deep operational knowledge continue to influence every aspect of the customer and team experience.

Theresa Troch

WOB Bar & Kitchen VP Accounting & Finance

Theresa Troch brings decades of financial leadership to WOB Bar & Kitchen and focuses on building strong systems and streamlining operations. Her work supports the brand’s growth through clear strategy, reliable forecasting, and a commitment to long-term stability.

Jason Kalichak

WOB Bar & Kitchen VP Information Technology

Jason Kalichak draws on a global career in IT to lead innovation and support for WOB Bar & Kitchen’s technology systems. His experience across international markets and complex platforms helps create seamless operations and enhanced customer experiences.

David Rosenberger

WOB Bar & Kitchen VP Franchising Sales & Development

David Rosenberger brings a lifelong passion for hospitality and decades of hands-on restaurant experience to WOB Bar & Kitchen’s growth strategy. He plays a key role in expanding franchise opportunities in craft beer by connecting future owners with a brand built on flavor, culture, and community.

"At WOB Bar & Kitchen, we believe that our “Best in Class” customer experience and operating model creates a compelling opportunity for our franchise community – one that stands out as the leader in our competitive set. When you join us in a WOB franchise partnership, you’re backed by an exemplary support team, fueled with passion & experience, that equips you with everything you need to make your investment aspirations a reality.”
Paul Avery
Paul Avery, CEO, World of Beer Franchising, LLC

Testimonials

"WOB’s strong brand presence and unique concept made the decision to invest an easy one. I was looking for a business with an edge in the market, and WOB delivered that with its vast beer selection and high-quality food. Our guests love the atmosphere, and the sense of community makes every day fulfilling as an owner."
Mahesh N.Franchisee, Florida
Mahesh N.
"The comprehensive training and ongoing support set World of Beer apart. They don’t just hand you a business model -- they ensure you know how to make it thrive. We’ve seen incredible loyalty from guests who keep coming back for our events, beer selection, and the welcoming vibe we create at every WOB location."
Abhik P.Franchisee, Maryland
Abhik P.
“Joining WOB Bar & Kitchen has been an incredible journey. The brand’s unique atmosphere, wide selection of craft beers & cocktails along with a crowd pleasing menu really set it apart. The support from the corporate team, from training to marketing, has been outstanding. It’s more than just a business; it’s a community of passionate people who love great food, drinks, and hospitality. I’m proud to be part of the WOB family.”
Paul J.Joint Venture Partner, Florida
Paul J.

Manny M.

“Huge selection of alcohol, and it’s not just beer. Grand variety.”

Brian S.

“The food, beer, and beverages were great, and the overall prices were awesome.”

Eric E.

“Great beer selection, great food and WONDERFUL service.”

Contact us for more information

Craft a community around great beer, great food, and superior customer experiences!